Introduction to Start at Best

Start at Best is a H2020 funded project with focus on Workplace Innovation. Drawing on the entrepreneurial atmosphere in the European Startup scene, the objective is to attract more SMEs to jump aboard the innovation train! Introduction to Start at Best goals:


Raise the awareness of the relevance of workplace innovation for business competitiveness among SMEs

Develop a repository of startup case studies of workplace innovation to help SMEs develop their ideas

Promote, fund and support small scale projects for the development of workplace innovation in SMEs

Disseminate results at EU scale and promote the replication across European countries


Over the last years, startups were pivotal in changing the workplace culture. Until recently, the idea of an office brought up an image of  rows of identical desks and uncomfortable chairs.  Because working in startups is often quite intense, offices should be comfortable, friendly  and flexible for their users. Nowadays, some offices have break rooms, others have game rooms with ping pong tables or consoles. These facilities help employees relax when they need to take a break and be more productive.



The main goal of Start at Best and its partners and stakeholders, is to contribute to the development of a European-led new wave of workplace innovation among SMEs. Startups initiated a new trend in workplace innovation which can inspire small companies to adopt a similar innovative attitude.

Start at Best PARTNERS

Introduction at Start at Best. SERN Startup Europe Regions Network

SERN is a network of regions dedicated to scaling up startup support. Its purpose  is to reinforce the links between regional authorities, development agencies, universities and associations.

Introduction to Start at Best. ANI, Agencia nacional de inovacao as partner of Start at Best


ANI  focuses on supporting technological and business innovation in Portugal. It contributes to the consolidation of the National Innovation System (SNI) and the the competitiveness of the national economy in global markets. ANI also promotes collaboration between entities of the scientific and technological system and the business environment.

Introduction at Start at Best. ART-ER, attractiveness research territory as partner of Start at Best


ART-ER Attractiveness Research Territory is the Emilia-Romagna Joint Stock Consortium that comes from the merger of ASTER and ERVET, with the purpose of fostering the region’s sustainable growth by developing innovation and knowledge, attractiveness and internationalization of the region system.

Cork City Council VERTICAL LOGO


Cork City Council is engaged as a partner in several EU projects  across a number of different funding calls including Horizon 2020, Interreg Europe, Atlantic Area and URBACT.  These projects help to advance Cork City Council's knowledge of international best practice, promote transnational collaboration and helping to accelerate economic and community innovation activities for Cork. Current project themes include workplace innovation, SME innovation, smart cities, social innovation and engagement, energy efficiency and tourism.